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Welcome to the Operator Brand Experience Toolkit, your guide to approved branding and recommended beverage offerings for your operation. ​

We offer comprehensive resources to help you quickly and effectively create the right branded experience. Follow our step-by-step guide to successfully and appropriately promote our beverages and brand identity in your cafe.

  1. Step 1: Review our logo, menu, and mobile ordering guidelines, which will help you understand our branding and beverage standards.
  2. Step 2: Decide if you want to create your own menus, use a template, or purchase a menu system.​
  3. Step 3: Create your menu! We’ve provided galleries of high-resolution images and logos to help you complete the look.
  4. Step 4: Review your menu once it's complete to ensure it meets the logo and menu guidelines.​
  5. Step 5: Submit for approval to our Solutions Lab marketing inbox.

Seasonal promotional social, digital and menu assets can be downloaded from the seasonal promotional page.

Welcome to the Operator Menu Board Toolkit, your guide to approved branding and recommended beverage offerings. ​

We offer a one-stop shop to help you quickly and effectively create your menu. Follow our step-by-step guide and appropriately promote the beverages and brand identiy of the brands you've selected.​

Step 1: Review our logo and menu guidelines, which will help you understand our branding and beverage standards .

Step 2: Decide if you want to create your ow menu, use a template, or purchase a menu system.​

Step 3: Create your menu! We’ve provided galleries of high-resolution images and logos to help you complete the look.

Step 4: Review your menu once it's complete to ensure it meets the guidelines.​

Step 5: Submit for approval to our marketing inbox.

Welcome to the Operator Brand Experience Toolkit, your guide to approved branding and recommended beverage offerings for your operation. ​

We offer comprehensive resources to help you quickly and effectively create the right branded experience. Follow our step-by-step guide to successfully and appropriately promote our beverages and brand identity in your cafe.

  1. Step 1: Review our logo, menu, and mobile ordering guidelines, which will help you understand our branding and beverage standards.
  2. Step 2: Decide if you want to create your own menus, use a template, or purchase a menu system.​
  3. Step 3: Create your menu! We’ve provided galleries of high-resolution images and logos to help you complete the look.
  4. Step 4: Review your menu once it's complete to ensure it meets the logo and menu guidelines.​
  5. Step 5: Submit your marketing request for review and approval

Seasonal promotional social, digital and menu assets can be downloaded from the seasonal promotional page.

We Proudly Serve Starbucks® Menu Resources

people in cafepeople in cafe

Order menus online

Get VGS pre-designed menu board templates, which provide approved branding and recommended​ beverage offerings for your We Proudly Serve Starbucks® espresso café.

barista working behind counterbarista working behind counter

Browse templates

Save yourself some time by using one of our curated digital menu templates.

example of mobile appexample of mobile app

Mobile app
support

Connect with your customers virtually by leveraging resources to guide you as you set up mobile ordering for your venue.

barista with clipboardbarista with clipboard

Create your own

Create your own menu and customize the look and feel for your café.

We Proudly Serve Starbucks® Image and Logo Galleries

cold brew and latte product knockout imagescold brew and latte product knockout images

Images for menu boards

Select from our gallery of approved high- resolution environmental and knockout images.

product image on mobile app exampleproduct image on mobile app example

Images for your mobile apps

Select from our gallery of images specially formatted for your mobile app platforms.

Refreshers drink photoRefreshers drink photo

Images for custom
marketing

Select from our gallery of environment and lifestyle images that will help you promote the brand​.

people standing in front of menu boardspeople standing in front of menu boards

Logos

Complete the look with thoughtful branding. Our logo compliments yours, so ensure you're always following logo guidelines.

Seattle's Best Coffee® menu board templates

product image on mobile app exampleproduct image on mobile app example

Seattle's Best Coffee® menu board templates 

Save yourself some time and download one of our curated menu board templates. 

Put your best foot forward

By positioning your logo with the We Proudly Serve Starbucks® logo correctly, you can leverage brand recognition and make the right connection with the consumer.  Take a look at some additional resources that support setting up your WPS location for success.

One last look

Once you’ve completed your menu, be sure to take one last look at our menu guidelines, mobile ordering guidelines, and logo guidelines to ensure successful execution and a quick approval​.

Don't Forget!

All customized marketing for your operation must be reviewed and approved by our Solutions Lab Marketing team. ​

  • Once you've completed your marketing asset or menu, please submit to our marketing team for approval. ​
  • Approvals typically take five days from the date of submission. ​
  • Assets must be attached to the email. For security purposes, we will not accept links.
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